Research showed the number of new self-made millionaires boomed by 18% to the highest in around a decade, as customers shun traditional shopping trips to the High Street.
Rob Hattrell, vice-president of eBay in the UK, said: “The uplift in the number of eBay millionaires demonstrates how entrepreneurs up and down the country are keeping up with the ever-changing needs of consumers, despite some tough economic conditions.
He added: “Whether they’re starting their first business while juggling studies, or launching a second career, our sellers are making the most of opportunities.”
The fastest growing community of millionaires was in Coventry, ahead of Birmingham and Manchester.
The figures, which coincide with the launch of the 2019 eBay for Business Awards, revealed home, furniture and DIY were the sellers most likely to hit the big time.
Mr Hattrell added: “We can’t wait to shine the spotlight on their successes.”