Gwyneth Paltrow’s lifestyle brand Goop has launched a ‘size inclusive’ clothing collection, which comes in sizes UK 02 to 44.
The collection, which has been created in collaboration with clothing brand Universal Standard, features five pieces including a dress, jumpsuit, peacoat and tuxedo jacket with matching trousers; all of which are available up to a size 44 – the largest female dress size offered in the UK. The pieces range from £187 to £327.
Paltrow debuted her own clothing line, Goop Label, two years ago and the website also sells clothing from various brands, including Joseph and Stella McCartney.
However, this venture marks the first time that the brand has stocked extended sizes. Until now, Goop clothing stopped at size 12.
Paltrow has revealed that the decision to launch the collection was made in order to push the conversation surrounding inclusivity in fashion.
“Goop is a wellness site with self-care at its core. Our focus is helping women make choices that make them feel good and eliminate shame in their lives, whether that’s linked to sexual health, age, or stress,” Paltrow says.
“I believe we’re stronger if all archetypes are included, and we’re all able to be seen and lift each other up, which is why we partnered with Universal Standard to create this line of beautifully made pieces. We’re excited to work with them in this new capacity, and hope this collaboration continues to push this conversation into the mainstream.”
Co-founder of Universal Standard, Alexandra Waldman added: “Our goal is to bring true inclusivity to every part of the industry.
“For Universal Standard, our mission of fashion freedom shouldn’t be isolated to our brand — we want everyone to embrace the idea that all women, regardless of size, deserve equal access. We’re thrilled to work with Goop to continue manifesting this idea and changing the industry for the better.”
Universal Standard launched in 2015 as a seasonless, direct-to-consumer brand that wanted to bridge the gap between straight and plus size clothing by launching a range of basic items in a vast array of sizes.
Goop isn’t the first brand that it has worked with to help spread its message of size inclusivity though.
In July, Universal Standard joined forces with J.Crew to create a capsule collection of clothing available up to a size 5X.
In fact, the plus-size industry as a whole, which is valued at £6.5bn in the UK, is one that more and more fashion brands are beginning to cater to.
Earlier this year Marks and Spencer launched its Curve range, which offers 100 pieces in sizes 18 to 32, while last year Ashley Graham became the first plus-sized woman to feature on Forbes’ highest-paid models list.