The Duke and Duchess of Sussex have unfollowed all of their fellow royals on Instagram, and are now following just 16 other accounts.
Harry and Meghan carried out a cull of their exclusive following list, which previously included Kensington Royal — the account of the Duke and Duchess of Cambridge, Prince William and Catherine Middleton — and Clarence House, that of Charles, Prince of Wales, and the Duchess of Cornwall.
The change has nothing to do with family problems, however.
Instead the couple have decided to use their Instagram account to highlight mental health and projects dedicated to the field.
The move comes as Mental Health Awareness Month begins in the US and Mental Health Awareness Week, May 13-19, approaches in the UK, reads a post from the couple.
And the initiative is set to continue, with the royal couple changing the accounts they follow based on a different theme or cause each month, according to the post.
The Duke and Duchess are also expecting their first child and excitement has been growing around its impending arrival.
While the pair have bolstered their social media presence by joining Instagram, they are limiting other media access to their family.
“Their Royal Highnesses have taken a personal decision to keep the plans around the arrival of their baby private,” according to a statement from Buckingham Palace in March.
“The Duke and Duchess look forward to sharing the exciting news with everyone once they have had an opportunity to celebrate privately as a new family.”