US electric scooter rental startup Lime has gone live for the first time in the UK — but with electric bicycles rather than scooters, and in Milton Keynes, rather than the more predictable capital city of London.
From Tuesday, riders will locate and unlock Lime’s bikes with a smartphone app, ride them a short distance, then walk away when they’re no longer needed. Bicycles will cost 1 pound to activate and an additional 15 pence per minute of use.
Electric scooter companies have struggled to launch in the UK because such devices are illegal on British roads, prompting Lime to start out with just electric bicycles.
It won’t have much in the way of direct competition either, with China’s Mobike expected to launch a similar service in London at some point in the future, and the rest of the market dominated by non-electric alternatives.